RE-BRAND / CASE STUDY
RENSUNN ORGANIC BATH AND BODY WORKS
RenSunn, swedish for “Clean” is a bath and Body works brand aimed to offer more organic and cleaner alternatives to other soap brands which may contain chemicals and unnatural ingredients.
BRAND DIRECTION
PACKAGING DESIGN
Based on classic Scandavian illustrations and artstyle, I wanted to ensure the brand identity connected with it’s swedish origins while maintaining a fresh and organic feel.
ICONOGRAPHY
The elements such as the leaves illustrations are used throughout the packaging to help demonstrate the organic nature of renSunn’s diverse product offerings.
Pieces used to help expand the brand further such as bags and Tshirts took on a simpler approach to help keep the products feeling more distinct.